Eight years in ad agencies, five years on the client side in corporate communications and three years editing and writing for industry magazines.
I began my freelance practice when Lonely Planet tapped me to co-author one of its legendary travel guides, Louisiana & the Deep South.
Since then, my clients have included International Paper, MD2P.net (patient education publisher), Buckman Laboratories, Adams Keegan, Cambridge Technology Partners (a Fortune e-50 pioneer) and many others.
My articles have been published in Memphis Business Journal, Bioworks, MedTech Executive, Restaurant Marketing, Nightclub & Bar, Utne Reader, Memphis magazine and Memphis Flyer (three cover stories, so far).
And I have served on staff for some great organizations:
Senior Digital Content Specialist 2014-2017
Planning and writing clear, optimized content for B2B and DTC readers.
CLIENTS: Pfizer, Dell, Baptist Memorial Health Care, Evergreen Packaging.
MEDIA: email campaigns, native advertising (advertorial), Google AdWords (paid search), community and reputation management, sales-support media, web content, optimized landing pages, social media messaging/reputation management and Facebook ad copy.
TATA CONSULTANCY SERVICES (TCS)
Marketing Manager – Oracle and SAP practices 2011-2012
Global content support and mentoring for Oracle, SAP and Salesforce.com consulting practices. Writing and researching web content, white papers, thought leadership content, case studies, email campaigns and social media.
SMITH & NEPHEW ORTHOPAEDICS
Marketing Communications Manager 2007-2009
Online salesforce communication, physician-facing product positioning for orthopedic trauma devices.
Manager, Public Relations 2002–2006
Primary writer for media releases, features, white papers, executive bios/profiles, web content. Clients in banking, BPO, logistics, intelligent transportation systems, medical devices and biotech.
Public Relations Account Manager 2001-2002
PRSA VOX Awards for speech writing (Praxair/Union Carbide 9/11 issue) and press kits (Kraft Foods).
WOLF RIVER CONSERVANCY
President (volunteer) 2003-2005
Non-managing director 1997-2003
Led board of Memphis area’s largest independent conservation organization (1,000+ members, 5 paid staff). Awarded NSDAR National Conservation Medal.
LOBBYING OUTCOMES: Congressional delegation advanced funding of Corps of Engineers’ Wolf River Restoration Project. Memphis City Council proceeded with Greenway Master Plan. Key committee members in Tennessee Legislature permitted TWRA to set its own fee structure in order to generate more funds for wetland conservation.
UNIVERSITY PUBLICATIONS – UNIVERSITY OF MISSISSIPPI
Assistant Director 1996-1999
Published and edited periodicals, advancement materials and all course catalogs and class schedules. Early member of university’s Web Planning Committee.
SOUTHERN MOTOR CARGO (trucking management magazine)
Youngest editor of a TWNA-member publication.
Associate Editor 1991-1994
Edited content and approved layout in Chamber newcomer guides to 32 U.S. cities.
UNIVERSITY OF MEMPHIS
Bachelor of Arts in English (professional writing track), minored in Marketing.
University Honors, Advertising Federation, Pi Kappa Phi, Old Crow Club.